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November 2014

Cut Complaints These Holidays

November 12th, 2014|

The holiday season is fast approaching and along with it the volume of potential sales volume increase is obvious. The problem is that your business increase doesn’t mean that you have the manpower to handle it, resulting in possible chaos and even loss of customers. If you have been in business for a while, then you know that things get more than a little hectic during the holiday season and as a result your number of complaints may also increase.

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Text Message Marketing Best Practices

November 10th, 2014|

Text message marketing is an incredibly powerful method for marketing to customers instantly. In order to maximize your success however, it must be leveraged properly. Below are 7 guidelines to help your SMS marketing campaign, especially over the Holiday Season

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A Guide to Blog Commenting

November 5th, 2014|

We often think that the content we release is what the digital marketing game is all about – but have you considered the effects of commenting on other content? Commenting on other blog posts related to your business and the timeliness of your current portfolio or offer, can prove to drive more traffic back to your content. This means you can actually create a lower volume of content and increase the overall hits to those fewer and more focused pieces that take a consumer on a journey along your path while having set out on another. You are bringi

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October 2014

Best Digital Analytics tools by Business Size

October 29th, 2014|

The growing need for Digital Marketing keeps knocking at your door for obvious reasons. Cloud Computing and the increased number of portable devices has brought the world far closer and more connected together, creating opportunities for marketers to collect information on a large number of global consumer interactions. This means the World Wide Web currently holds data on over a billion people across the globe. This information is research data waiting to happen – this is where Digital Analytics come into play.

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Text Marketing Timing: The Good, the Bad, and the Ugly

October 28th, 2014|

Did you know that there are right and wrong times to send text messages when you are using text marketing to reach your customers? If you’ve been involved in the text marketing industry, this is probably something that you are well aware of, but with th

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Tactics for Marketing to Millennials

October 24th, 2014|

The Millennial generation currently outnumbers most of the rest of the world, but let’s take a closer look at who these supposed millennials are; born between 1980 and 2000 this segment makes up the largest buying force in the world today. They are the first to adapt to new technology and are the general movers and shakers of the globe. They are constantly living life on the go, hungry for solutions that never keep them tied down to one place for too long – this is why mobile marketing works so well. Understanding this segment’s behaviour and

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5 Steps to Digital Marketing Success

October 22nd, 2014|

While we have slowly begun to come to the realization that traditional, above-the-line and below-the-line communications have ceased to work for us, we may not quite have understood the digital marketing game as well as we should have. Taking your spend on press ads and billboards, and transferring it to your digital marketing budget unfortunately will not suffice. You may possibly be flooding an already overcrowded social media playing field with content that will not even be glossed over by your viewers. With the right strategies in hand however,

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Managing Reputations and Relationships with Audiences

October 20th, 2014|

In the SMS world, relationship-marketing sounds like a complicated concept but it’s actually quite simple. In fact, your company may already be engaged in relationship marketing and not even know it. While much of marketing revolves around gaining new customers and making initial sales, relationship marketing focuses on retaining current customers and generating repeat business. In so doing this, focusing on the relationship between your brand and your customers also allows for a stable reputation.

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What does iPhone 6 & Apple Pay mean for Marketers?

October 15th, 2014|

Apple’s recent launch of the iPhone 6 and 6 Plus currently have the world in the palms of their hands – or to be more specific, Apple has placed themselves in the palms of many millions around the world. Add to this the announcement of the launch of the much awaited iWatch in early 2015 and is clear to say that Apple has held true to the vision of its late leader Steve Jobs and stayed ahead of the game.

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Why is SMS Marketing Capturing the Eye of Online Stores?

October 13th, 2014|

In a recent article released by American business magazine Forbes, SMS marketing, despite its rapid rise in usage and popularity, remains a mystery to many marketers. Yet, with around 23% of smartphone owners now making mobile purchases at least once a month, online stores have began to turn to the marketing tool to generate further sales.

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