Blog

October 2014

The 3 Legged Stool Model in Marketing

October 8th, 2014|

When it comes to marketing and marketing communications there are many theoretical models and methodologies organizations use with the hope that the theory they apply will work for them in practice. We’d like to draw your attention to a particular strategy, i.e. the Three-Legged Stool Model, which has been applied to businesses for many years and is now finding new meaning in the marketing arena. The original business model states that a good business needs three fundamental aspects to keep it up and running, similar to the three legs of a sto

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Advertising and the SMS World

October 6th, 2014|

With the Christmas season well and truly upon us, businesses have begun to address advertising tactics through the likes of SMS to engage audiences and further promote their brand. SMS is proving to be a great platform to help marketers reach and engage hard-to-find audiences. Due to the personal nature of communicating with consumers on their mobile phones, marketers need to get smart about the medium and how to tap its potential to not only push information to consumers, but to spark a conversation with them.

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September 2014

Does your business rely on appointments? SMS can save you money

September 30th, 2014|

The reason text marketing is so effective is because over 90% of people keep their phone with them at all times allowing for real-time, low-cost communications. Most trend watchers in fact predict that it could possibly outpace other forms of marketing simply due to its rates of effectiveness and consumer popularity.

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The Art of Persuasion

September 29th, 2014|

Today texting is everywhere and is everything to consumers. However, when it comes to brands reaching their consumers, email marketing is still the more commonly used tactic. Yet, SMS marketing can prove to be just as persuasive and useful, if not a better marketing tool, compared to email marketing.

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Improve customer service and cut costs with SMS

September 24th, 2014|

With the global spend on SMS promotions and overall SMS marketing increasing at a rapid rate, it’s good to take stock of why this is happening. Let’s take a look at two ways through which SMS marketing can help change the way you do business.

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SMS Marketing: 6 Things to Stop Doing Now

September 23rd, 2014|

In this media-savvy era, it’s hard to hold people’s attention, particularly through SMS marketing. With a simple flick of a finger, your txt can be deleted in an instant. Below we have highlighted the top six ways you may be sabotaging your own efforts by making some or all of these mistakes in your campaigns

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What’s the link between ecommerce and SMS?

September 18th, 2014|

We often forget that mobile marketing can also be used as an ecommerce tool simply because you have consumers who are now carrying around retail outlets or banks in their pockets due to increased smartphone usage worldwide.

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Top social networks and how you should use them

September 17th, 2014|

Social Networks are a key and virtually no-cost medium that enables small business to reach more customers and big businesses to go viral. Essentially, these mediums allow your customers to interact with your brand in a way that traditional, high-cost per entry above the line media will never be able to do. Irrespective of the size of your business, there is no doubt that digital marketing – especially - on social networks is the best way to create real-time interactions between your brand and your audiences through sharing content, videos and ima

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Preparing your Spring Text Marketing Campaign

September 3rd, 2014|

As a marketer, it is important to plan out your marketing activities throughout the year to coincide with key activities for your brand. For instance you may have an up-coming springtime sale and if so, you need to prepare your marketing materials on time.

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August 2014

How to create a Winning Text Message

August 26th, 2014|

If you want people to read your text messages and moreover, respond to a call to action as a result of reading it – then you have to make it worth the read. While you can invest in SMS marketing platforms such as Texta, the ability to craft your message right is all up to you. What you need to keep in mind is the fact that the medium is unobtrusive, humble, instant and familiar – all at the same time. Being able to understand the medium itself is key to being able to write effectively and respectfully.

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