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August 2014

How the New Unsubscribe Feature helps your Campaigns

August 21st, 2014|

Overview of Texta's new unsubscribe feature.

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September 2013

Inhouse SMS: Using Text Messaging for Employee Communication

September 3rd, 2013|

As text message marketing gains increasing market acceptance for business purposes, one use of the practice that is growing by leaps and bounds is for employee communication. The benefits of using SMS for such purposes are manifold, as detailed below.

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How Spam Will Kill SMS for You

September 3rd, 2013|

“Nothing succeeds like success” is an old saying that you hear every now and then, but when it comes to SMS text message marketing, success is more likely to come from heeding the saying “too much of a good thing can be bad.” While SMS messages can be delivered cheaply and rapidly and are better equipped than most other communication platforms to grab a consumer’s attention, overusing this marketing method is likely to be counterproductive.

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Social Media VS SMS: Which is Better for Small Business?

September 3rd, 2013|

When it comes to reaching out to consumers, small businesses have a variety of methods to choose from. While social media has gotten a tremendous amount of publicity recently as a means for small businesses to reach out to potential customers, doing so is by no means a simple process.

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August 2013

The Noobs Guide to Mobile Marketing

August 16th, 2013|

There is nothing complicated about mobile marketing if one has a clear view of his target. Whether it’s to build a wide audience base or to reach potential customers through online SMS text messaging, going mobile is the first step for entrepreneurs.

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How to Generate Quality SMS Leads

August 15th, 2013|

The accent on generating quality SMS leads is understandable. Without a database of qualified, potential customers, a business’ text message marketing strategy will always be shooting in the dark hoping to hit a random target. Such a hit-or-miss approach on a company’s mobile campaign will only mean high expenditures for chance results.

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How to Track an SMS Campaign Through Google Analytics

August 15th, 2013|

Though text message marketing offers many advantages to entrepreneurs, some fear they might have to compromise metrics and analytics for an SMS campaign. But businesses’ mobile marketing campaigns do not need to sacrifice either for SMS’ immediacy and effectiveness as a marketing tool.

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July 2013

How Marketers are Coping with the Smartphone Revolution

July 23rd, 2013|

When smartphones overtook feature phones not so long ago, it marked a turning point in mobile marketing. No longer is mobile marketing confined to making calls and sending bulk SMS, but expanded into three more areas: email, internet, and social media. Each new function increases marketers’ ability to connect with customers. How marketers can cope with the smartphone revolution depends on how well they can engage users in real time with mobile experience...

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SMS: The Essential Tool for Restaurants

July 17th, 2013|

Restaurant marketers: Getting people inside your restaurant is as important as building up a five-star menu. Believe it or not, implementing the right text message marketing ideas can get your restaurant foot traffic even on your slowest days.

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Cold, Hard Stats: Why SMS is the Single Greatest Marketing Tool at Your Disposal

July 16th, 2013|

The strategic appeal of SMS marketing is easy to understand. It has a wide audience reach. It offers unparalleled immediacy. Last but not the least, it is attractively cost effective as a marketing tool for even small to medium businesses. Having loyal customers opt into a text message marketing campaign shows trust and commitment unmatched by other forms of customer engagement.

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