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July 2013

How to Break Into SMS Marketing

July 16th, 2013|

SMS will always be in season. While no one would deny the allure of eCommerce strategies like email and mobile apps, SMS marketing is in a league of its own.

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Getting More from Your Mobile Marketing

July 4th, 2013|

Text message marketing offers unique advantages for SMBs such as immediacy, cost- effectiveness, personalization, and capability to reach a wide consumer base. SMS doesn't require complicated technical requirements unlike mobile apps. Moreover, SMS capitalizes on mobile phones' intimacy as a highly personal form of technology. Surely, it can't get any better than that?

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Getting Started with Text Messaging

July 4th, 2013|

SMS marketing is unique in its capability to reach a wide base of consumers with little technological barriers for minimum cost. To that extent, text message marketing is still one of the best business marketing strategies today.

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Why Would an SMB Use SMS?

July 4th, 2013|

Unique in its cost-effectiveness and wide reach of users, text messaging offers an ideal marketing platform for small to medium businesses. While smartphones and tablets have no doubt enjoyed a rising popularity with features like RSS feeds and flashy apps, the humble SMS remains as an essential part of a business' marketing strategy.

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June 2013

How to Run an SMS Contest (That Actually Works)

June 20th, 2013|

If you are thinking of investing your marketing resources into SMS marketing, you need to be running SMS promotions and contests regularly. It’s as simple as that.

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Mobile Continues to Plunder Desktop Advertising

June 20th, 2013|

New research: Popularity of mobile devices signals slowing growth for desktop ads

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5 Rules for First-Time SMS Marketers

June 20th, 2013|

I’ve written at length about what I the imminent decline in desktop advertising, so I won’t belabor that point here. Suffice it to say that the rise in popularity of mobile devices—and the marketing opportunities that come with them—looks to be sending desktop advertising the way of print media. Desktop will still have its uses, of course, but make no mistake: Mobile is the marketing platform of the future.

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SMS Strategies for Retailers

June 5th, 2013|

Consumers are increasingly using their mobile devices for a wide variety of tasks, shopping among them. To best serve this growing customer base, your SMS strategy should be designed to benefit from the advantages text marketing services can provide.

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Making SMS Work for You

June 5th, 2013|

With an increasingly on-the-go population, SMS text message marketing is a key method to use when it comes to contacting your customers and prospects. Using a variety of approaches to your SMS campaigns will improve your chances of attracting the greatest possible response from your audience. Below are some SMS strategies that can help you take your campaigns to the next level.

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How Drycleaners Can Clean Up With SMS

June 5th, 2013|

Generally speaking, location is what draws many people to choose their drycleaners. If you are looking to bring more business in your door it is crucial to set your operation apart from your competitors and to motivate potential customers to drive an extra block or two (or more) to visit you. Using SMS marketing is one of the most effective methods to do this. Below are some tips for using text marketing tactics to increase traffic at your drycleaning business.

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