Although SMS messaging is an easy tool for marketers to promote their brands, products & services, as well as sending customers useful SMS reminders, it is also equally as easy for businesses to send ineffective campaigns, annoying SMS messages and projects lack fail to meet ROI projections. It doesn’t have to be that way, however. Here are a few tips and tricks that any SMS marketer can use to create an effective SMS marketing campaign.

1.   Get Permission

No one likes to receive promotional content that they did not opt-in for; therefore do not send your customers unsolicited SMS messages. Before you prepare an SMS marketing campaign make sure that you have already received permission from your customers to send such promotions. Additionally sending unsolicited SMS messages is considered illegal and will land you in serious trouble with the law.

2.   Have an Opt-Out Option

This might sound counter-productive as no one wants to lose customers; however, sometimes losing customers is better than making customers so mad that they spread negative information about your company or product. A customer who cannot easily opt-out of a promotional campaign with a short message cancel system, will be just as angry) as someone who receives unsolicited messages.

3.   Use the Power of Text Forwarding

A great way to get new customers is to include a forwarding option in your SMS messages. This gives you the opportunity to reach more potential customers than you would have by merely using your “opt-in” list. Of course this means that you should leave room for the customer to insert a small message to their friends.

4.   Include Website Links

Let’s face it; there is no way for you to include everything (or every promotion) than you want into one SMS marketing campaign. However, by cleverly including links to your website in your bulk SMS sender options you can expose your customers to all of your products and services, as well as your active marketing campaigns. Just make sure that your website is up-to-date.