The Millennial generation currently outnumbers most of the rest of the world, but let’s take a closer look at who these supposed millennials are; born between 1980 and 2000 this segment makes up the largest buying force in the world today. They are the first to adapt to new technology and are the general movers and shakers of the globe. They are constantly living life on the go, hungry for solutions that never keep them tied down to one place for too long – this is why mobile marketing works so well. Understanding this segment’s behaviour and media consumption patterns are the very vital first step to developing a rock solid marketing strategy that focuses on this segment in order to gain an advantage for your service or product.

 What you need to keep in mind when dealing with this very large segment is their buying power; millennials are able to redefine the concept of buying power itself, because the power over all the other elements around the buying decision is now in their hands. As a result they will only associate themselves with media and brands that let them make all the decisions, every step of the way. Moreover, you need to remember that each person in this segment doesn’t in fact want to be segmented at all – they want to be treated like individuals with very specific needs, wants and moods.

 You also need to note that Millenials are a tech-savvy, media selective group who are politically independent. Research shows that they are the type of people who will postpone marriage and may not have any particular religious affiliation (despite being born into a family that practices a specific stream of faith). The good news is that while they are mistrustful and far more pragmatic about their approach to marketing, they are an optimistic bunch that continuously looks to the future.

 A millennial ideally grew up with the birth of social media from the now obsolete HI5 to the finely evolved platforms that Facebook & Twitter are today. They are the mobile generation that lives life in the moment and in real-time online; they share interesting content, tagged with their opinions that on occasion have the power to go viral. The point is that you need to ask yourself, how can you craft and deploy your messages in a manner that in turn cause multiple viewers to want to share and spread your word for you? Understand their impulses, know what makes them enthusiastic enough about a piece of content, to share it with others and tap into this latent tendency with similar, original content of your own.

 Go mobile with your audience, make your content user friendly on multiple devices and you may even end up spending less on being able to effectively reach one of the largest audience segments in the country and the world at large.