SMS marketing is currently enjoying a boom-time and it’s little wonder. Cell phone ubiquity and the rise of smartphones specifically has seen the mobile become the ‘always-at-hand’ accessory du jour.

How long will the bubble last? It’s hard to say. But one thing’s for certain: marketers have only begun to scratch the surface of SMS marketing’s potential.

Below, we take a look at some of the cutting edge ways SMS is currently being used by savvy marketers, mobility experts and others. 

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