As print and broadcast advertising has well and truly fallen by the wayside, and as email marketing struggles to free itself of its torrential spam/image problem, text message marketing has risen to the top as one of the few cost-effective, efficient and far-reaching marketing solutions available to marketers.

But it’s not just the attrition of competition that’s put SMS marketing at the forefront of modern marketing. The global explosion of mobile technology has revolutionized the way users send — and receive — messages. So given that the revolution is well and truly here, what’s a marketer to do?

To find out, check out our free whitepaper, Texta’s Insider’s Guide to SMS Promotions in a Mature Market.