SMS marketing has slowly and gradually evolved as one of the most powerful weapons in the arsenal of the 21st century marketer. There are a wide range of online services and software available today that allow businesses to schedule text messages to be dispatched to new and existing customers with just a few clicks of the mouse.

To help you understand the benefits of SMS marketing software better, we’ve come up with the following list of 5 ways SMS marketing software can make you money. Enjoy!

1) Appointment reminders

Almost everybody carries along a mobile phone today — making SMS marketing an effective method for you to remind your target customers about scheduled appointments. Similarly, customers can also easily confirm or postpone an appointment by replying to these automated text messages, leaving no room for unnecessary confusion.

2) SMS marketing has a significantly higher open rate

There’s nothing more frustrating for a marketer than to have his promotional messages totally ignored by the recipients. Here’s the good news: Bulk mobile messaging has the highest open rates of any platform, with recipients usually opening messages within 45 minutes of receiving them. Given that it’s also a relatively cheap medium, SMS marketing represents a pretty lucrative platform for marketer to be heard by the target customer bases.

3) Text messaging surveys

SMS marketing lets you easily conduct surveys, making the conversation a two-way affair. With the adequate ‘reply’ option in place, a text messaging survey can be used by marketers to get feedback from customers (with that feedback downloadable for extended analysis).