Two-way SMS marketing campaigns are used for running SMS polls or for getting response/feedback from your subscribers using SMS.

Setting up a two-way SMS campaign in Texta is no different compared to setting up a standard SMS marketing campaign.

The only difference is that when people reply to your messages, their replies are presented to you in graphical format as well as tabular.

So if you want to run a two-way SMS marketing campaign using Texta, simply create a new SMS campaign and ask your recipients to reply to that message.

You can then see a breakdown of replies for that campaign inside the Replies tab as well as in the Messages Tab under the particular campaign.

Clicking on the count of replies will show you all the replies in a tabular format. You can also click on the “View Full Report” link to see in-depth analytics for that particular SMS campaign.