Christmas is the season of giving and this simple fact should apply to marketers as well; during a time of year when everyone is competing for the customer’s attention, it’s always nice to be able to give your customers more than they expect. The same holiday that made most wait with bated breath for has now become a season that creates an inner groan – as marketing has evolved, brands have found newer ways of approaching customers, resulting in them being bombarded with content wherever they go or whatever they do. Smartphones have enabled marketers to reach audiences in the palm of their hands.

If you don’t want the same inward groan as a result of your content or text messages reaching their inboxes, here are few things you can keep in mind to offer superior customer service in order to avoid complaining customers and bring them closer to the sale:

1. Know Your Audience

If you don’t know who you are addressing, you won’t be able to create communications that appeal to them and as a result you will be looking at getting lost in the volume of content being released during the Xmas Holidays.

2. Word of Mouth

Target the opinion leaders in your group instead of the entire volume of consumers you could reach and reward them for passing on the word. Get them to write reviews etc. and make sure you give them something of value back. This way you aren’t flooding a mass of people with content and still staying ahead.

3. Be Available

If your customers or potential buyers contact you – always be available to talk or take their call. This is the best way to create a personal relationship and let them know you are on call whenever they need you. It’s more about customer service and less about content sometimes and the Christmas Holidays are clearly evident of this.

4. Gift Them

It is after all as we said earlier – the season of giving. The best thing to do in a situation where everyone wants customers to buy from them is to create a reverse strategy – give them something free without any catch. Chances are they will want to come back and buy from you when the need arises because you have focused on rewarding and loyalty.

5. Beyond the Call of Duty

Being exceptional and in demand during the holidays means that it is essentially your service component that needs to change over all. Make your front office or sales team focus on more than just a sale – can you help customers resolve a problem or alleviate their busy lives – simple things like home delivery of purchases could make a world of difference.

Change the way you do business this season – gear up your customer service aspect to offer a better and more personable service to see a visible difference in your bottom line and customers.