To integrate text marketing with traditional or conventional media campaigns is crucial for all businesses. And by traditional media, we mean everything ranging from TV or radio ads to email marketing.

Choosing the right tactics to merge SMS marketing into your traditional media campaign can make the difference between success and failure in the long run. Here is a brief summary of some of the most essential factors when looking to get the best from both worlds — take a look at these tips before making any move in that direction…

1. Traditional media campaigns make it immensely difficult for your target audience to take prompt action — an issue that bulk mobile messaging is immune from. By including a text marketing component into your TV, radio or other ad campaigns you empower your audience to respond immediately — the Holy Grail of marketing success.

2. Your progress in traditional media campaigns, especially TV, print or radio campaigns,  are difficult to measure. They broadcast to the audience, rather than invite interaction, making it hard to gauge whether you’re being heard or not. But by integrating sms marketing in these traditional media campaigns, you allow yourself to measure, and then tweak, your progress.

3. You can A/B your campaigns. SMS integration allows you to compare two similar, but not identical, campaigns. Simply create two ads, each with an SMS call to action to a different number, and compare results. You can them tweak your ad copy as your campaign progress for maximum response.

4. Finally, integrating your sms marketing with traditional strategies increases penetration. As expensive as, say TV advertising time is — it certainly commands a large audience. If you’ve got the budget, the exposure produced by TV and radio can only help your campaign. While stand-alone SMS provides a lot of bang for your marketing buck, if you’re looking to make a splash, a carefully integrated campaign, involving SMS and traditional media might just be the ticket you’re looking for.