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May 2013

How to SMS Market (Without Bugging Your Customers)

May 8th, 2013|

We get it – sms marketing in New Zealand, or anywhere for that matter, is a tough gig. Not only is the market saturated and the customer more jaded to marketing than ever, but text marketing can be an especially tough sell for most consumers. Text messaging is still considered a more “personal” form of communication, and direct marketing – the same kind that would fly via email or on social media – is often deleted or even blocked. A great SMS marketer, then, knows how to reach his customers without bugging them. But how to do that, you as

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6 Fresh Ideas for Jaded SMS Marketers

May 8th, 2013|

After you’ve been in the SMS Marketing game for a while, it’s easy to get a little burned out. Constant pressure to perform, a hypercompetitive marketplace, and an ever-changing marketing landscape are just a few reasons why marketers can lose focus. SMS marketers are no different, and whether you're sending out SMS surveys in NZ or bulk texting in the US, you’re sure to hit a roadblock from time to time. If that’s you, here are a few ways to keep your SMS marketing game fresh and exciting.

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Tricks the Experts Use for SMS Marketing

May 3rd, 2013|

With the explosion in mobile devices over the last decade, many companies are understandably interested in launching or improve their mobile marketing campaigns. And while email and social media make up large parts of any mobile campaign, SMS marketing is a crucial and expanding frontier for creative marketers.

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The Only Text-Speak Marketers are Allowed to Use

May 3rd, 2013|

SMS messaging is one of the newest tools in a digital marketer’s toolbox. With the explosion in mobile and especially in text messaging over the last decade, you’d have a hard time finding many customers who don’t check their text messages once in a while. And with an SMS API for Android and iPhone, it’s even easier to send mass texts to your customers straight from your business mobile device. Getting messages quickly and directly to your customers has never been more important.

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Supercharge Your SMS Response Rate

May 3rd, 2013|

With the growing importance of mobile in marketing, SMS has become the cutting-edge for efficient company-customer communications. Text messaging is still thought of as a “personal” form of communication, while email and phone have long been the targets of professional marketing campaigns. If your firm can become a text marketing provider and connect with customers on a personal level, you’ve got a clear advance over the competition. For better response rates, read on for these text message marketing ideas.

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SMS Marketing for Hairdressers

May 3rd, 2013|

One of the hardest parts about running an appointment-based business, like a salon, is the rigid nature of appointments. We’ve all heard the “sorry – can’t make it today” excuse 5 minutes after an appointment was supposed to start. Not only does this cause rescheduling hassle and headache, but it also costs you walk-in revenue or other appointments if you’re doing a brisk business.

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Restaurateurs: Getting an Appetite for Text Marketing

May 3rd, 2013|

Text marketing is a growing field for many restaurants. With more and more restaurants vying for a limited supply of consumer dollars, it’s important to differentiate yourself from the hundreds of competitors in your area. Instead of opening a restaurant with a nice sign and hoping for the best, get ahead of the game with a well-constructed plan to send bulk sms messages.

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April 2013

Improving Online Sales with SMS Marketing

April 29th, 2013|

E-commerce is big business, and it’s a field that has been dominated by email and social media marketing in recent years. Let me guess: your current e-commerce marketing campaign consists of a daily/weekly email newsletter and several irregular “deals” emails as well as daily social media campaigns on Twitter and Facebook? Yep, that’s what I thought.

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Advice for SMS Marketing Virgins

April 29th, 2013|

By now, most marketers have realized the value of mobile marketing and have at least considered making mobile a large part of their greater marketing campaigns. Email has long been a part of successful marketing strategies, and social media has recently taken the marketing world by storm. SMS marketing, however, is still a relatively-unexplored marketing platform, but it is one with plenty of room for expansion and growth.

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5 Ways to Painlessly Improve Your Next SMS Campaign

April 29th, 2013|

Text message campaigns can be great ways to drive revenue and alert customers of your best deals and promotions. They can also be spectacular failures, driving customers away and labeling your brand as “spammy” or “pushy” if not executed correctly. Customers today are fickle, and with the massive amount of marketing content out there, it’s no surprise that customers can be picky with the kinds of material they pay attention to.

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