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All New Strategies for SMS Marketing

Forge Online2013-06-05T13:21:03+12:00June 5th, 2013|

Getting your message to consumers can be difficult in an attention-deficit society. With so many messages vying for their attention, cutting through the clutter is not easy to do. This is one reason SMS text message marketing has gained in popularity; it targets a device that your customers and prospects tend to keep with them at all times, increasing the chances that they will notice your texts in real time.

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The Key to Integrating Your CRM With Your SMS

Forge Online2013-06-05T13:17:16+12:00June 5th, 2013|

SMS marketing delivers the goods in terms of reaching and engaging customers and prospects. However, while it features higher delivery rates than most other types of marketing efforts, the data received in text interactions is less robust. This makes it difficult to target and segment your prospects as easily as you could via a CRM system.

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Pros and Cons of SMS Marketing

Forge Online2013-06-05T13:14:03+12:00June 5th, 2013|

With mobile phone usage continuing to grow at a rapid rate, the rise of SMS as a means of effectively targeting consumers while they are on-the-move has been well chronicled. But text message marketing is not a panacea, it raises various issues that make it an option to use carefully. Below are some of the pros and cons of the practice.

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8 Reasons SMS Should Be Part of Your Marketing Strategy

Forge Online2013-06-05T13:11:37+12:00June 5th, 2013|

You’ve likely heard the buzz that SMS marketing is creating by now. Yes, it really can be that effective. Below are 8 reasons to consider adding it to your marketing efforts right away…

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3 Unexpected Reasons SMS Marketing is Still Awesome

Forge Online2013-06-05T13:07:29+12:00June 5th, 2013|

While it is sometime overlooked, text message marketing has several marked advantages over other types of marketing which makes it a potent tool to have at your disposal. Three reasons that you might not have thought of that explain why this is the case are listed below.

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Why Mobile Marketing isn’t All About Smartphones

Forge Online2013-06-04T13:20:39+12:00June 4th, 2013|

Think there’s no point in sending plain text messages to old-school cell phones? Think again!

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The Basics of SMS Best Practice

Forge Online2013-06-04T13:06:05+12:00June 4th, 2013|

Though there cannot be a definite rulebook for boosting text marketing campaign results, there still are some basics that should be followed when it comes to reaching out to your target audience. These basics make the rules of engagement clearer, while letting you know as a marketer what to do and what not to do while sending text messages to your prospective customers. Check out some of these rules of engagement on the mobile phone.

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SMS: 2013’s Marketing Magic Bullet

Forge Online2013-06-04T12:57:37+12:00June 4th, 2013|

Here’s the fact: If marketers want to stay in touch with their target markets, they will have to believe in “mobilizing”. More than 73 million people in the United States only use mobile phones and this number is bound to go up and up during the coming years. So, using the strategy of text message marketing can open several avenues for businesses if they are not already into it. Let’s get into some facts about bulk mobile messaging that could be of advantage to you as a marketer and would help you understand how SMSs can be the latest market

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Maximizing the ROI of Your Next Text Messaging Campaign

Forge Online2013-06-04T12:17:32+12:00June 4th, 2013|

If you have been utilizing text messaging for your marketing campaigns, you would know what a wide customer reach it has and how much traffic it can generate for your business. With around 97% open rate and being the fastest read, a text message can be the best solution to offer you a high return on investment (ROI). But, if your texting campaigns have not been that great in the past, check out how these can be made more profitable the next time.

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Marketing’s Freshest Buzzword: ‘Narrowcasting’

Forge Online2013-06-04T12:04:34+12:00June 4th, 2013|

Do you think that big is always better? If you do, then check out the concept of ‘narrowcasting’, the latest trend in the world of marketing. As a supporter of big, you would know what broadcasting is. Narrowcasting is just the opposite of it. Instead of reaching a wide audience through any marketing medium, ‘narrowcasting’ focuses on a narrow audience as regards the dissemination of information. If you are a business owner utilizing targeted media messages to attract customers from a particular segment, then you are narrowcasting.

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June 2013