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June 2013

Is Text Marketing Viable for SMBs?

June 4th, 2013|

SMS or text marketing has been in existence for long and is here to stay. So, it should be utilized by large and small businesses alike. Though the reasons for both using text messaging to reach customers may vary, small businesses will equally benefit by using this marketing medium as a large business would. Marketing through SMSs is, in fact, a magical advertising tool for small businesses. These types of businesses often have limited resources and budgets to spend on expensive ad campaigns. Thus, texting can become an affordable and effective sol

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Is Text Marketing Still Relevant in 2013?

June 4th, 2013|

It is important to understand what text or SMS marketing really is. It actually is a way to enhance a marketing campaign by sending short text messages on cell phones of your target audience. Text marketing supports a direct communication to prospective customers about your new brands and products, service launches, calls for action and much more. The major benefit of text marketing comes in the form of a higher rate of return on advertising investment.

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10 Tips for Better SMS Marketing

June 4th, 2013|

SMS marketing is an instant way to connect with your potential consumers. Using mobile phones, they can receive and check your message within minutes, and you get to increase business effectively. You may design your marketing campaign using gateways, such as the SMS API NZ platform. Their experienced services can get you unimaginable results within a short time of your messaging campaign launch. If you are a newbie mobile marketer however, some of these tips on SMS text marketing rules may help you.

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5 Ways You’re Not Using SMS, But Should Be

June 4th, 2013|

There is more to an SMS message than just 160 text characters. Despite the rise of social media apps and multimedia messaging, text message marketing continues to be an effective channel for mobile services—one that can produce great ROIs if you use it right…

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May 2013

The Right Language for Your SMS Marketing

May 8th, 2013|

SMS is the newest frontier in digital marketing. While email, social media, and traditional marketing are all still viable ways to reach consumers, text marketing takes advantage of the meteoric popularity of mobile devices to reach consumers at any time of day. With great power, however, comes...well, you know the rest.

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The New Etiquette of SMS Marketing

May 8th, 2013|

Digital marketing continues to evolve. From its origins in email marketing to today’s explosion in social media, digital marketing reaches more and more people with more and more content every day. SMS marketing is no different – and whether you’re using sms for account collection or just sending some targeted texts, etiquette is key. After all, text messaging is one of the last “personal” forms of communication, and marketers who abuse the privilege of mobile phone access will soon find themselves out of text message recipients. Super low

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The Beginner’s Guide to Text Marketing

May 8th, 2013|

If you’re thinking about getting into text marketing or are just looking for some text message marketing ideas, you’re not alone. SMS marketing is the on the cutting edge of digital marketing, and with these explosion in popularity of mobile devices, you’d be foolish not to incorporate text into your greater marketing campaign.

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The 6 Things Every Marketer Gets Wrong

May 8th, 2013|

We all like to think that we’re marketing experts. We’ve been in the game for a while, maybe even had some success, and with that success comes a certain degree of smugness. Let’s face it – there are things we could all do better as marketers, from using sms polls to do market surveys, to better sms automation. Here are six things every sms marketer does wrong, and how to turn these mistakes into strengths…

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Text Marketing for Restaurants

May 8th, 2013|

Not everyone is taking part in the text marketing revolution, but if you’re a restaurant owner or manager, you should be. Marketers are using SMS for a wide variety of purposes these days, from using sms for debt collections to gym text marketing in New Zealand, and all of them are finding the ability to reach consumers on what has typically been considered a “personal” form of communication very useful. Restaurants are no different, and combining text marketing with an already-existing email campaign can help your visibility and your bottom l

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SMS Marketing for Retail Stores

May 8th, 2013|

With all the changes to digital marketing in the last few years, there may be none as striking as the rise in SMS marketing. The ability the reach consumers at any time and any place – and with a “personal” form of communication, no less – has changed the rules of marketing forever. SMS bulk pricing is lower than it’s ever been, so getting in contact with your customers is less of a hurdle and ever. For retail stores in particular, SMS marketing offers a unique way to stay in touch with your customers and offer valuable services. Here

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